2026 行銷人必備的 AI 工具總整理
從內容、設計到投放與數據，這篇依行銷工作流整理台灣行銷人最該認識的 AI 工具。
AI is Now a Standard Marketing Tool
In 2026, marketers who don't use AI are being replaced by those who do. Here's a breakdown of the most practical AI tools for each stage of the marketing workflow.
Content Ideation and Writing
Use ChatGPT to come up with topics and titles, and Jasper, Copy.ai, and Writesonic for long-form content and copywriting.
SEO and Keyword Research
Use Ahrefs and Semrush for keyword and competitor research, and Frase and Scalenut for content optimization. For further reading: How AI Search is Changing SEO.
Visuals and Video
Use Canva and Midjourney for graphics, OpusClip for short videos, and Creatify and Pippit for ad videos.
Social Media Management
Use Buffer, Metricool, and Publer for scheduling and management, and Typefully and Taplio for personal branding. See also: Using AI for Social Media Management.
Email and E-commerce Marketing
Use Mailchimp and Brevo for email newsletters and automation, and Klaviyo for e-commerce.
Getting Started
Don't try to adopt everything at once - start with the most time-consuming tasks (usually content and visuals), achieve some success, and then expand.
Conclusion
AI won't replace marketers who understand strategy and their audience, but it will double your productivity. Let AI handle the mundane tasks and save your brainpower for strategy and creativity. For further reading: The Ultimate Guide to AI Content Marketing.
Frequently Asked Questions
行銷人該從哪個 AI 工具開始？
從最耗時的內容與視覺製作下手，做出成效再擴大。
AI 會取代行銷人嗎？
不會取代懂策略與受眾的人，但會大幅提升產能。
做 SEO 用哪些 AI 工具？
關鍵字研究用 Ahrefs、Semrush，內容優化用 Frase、Scalenut。